Meet Alex,

A structured business thinking system that runs inside ChatGPT.

Because you were trained in your craft.
Not in business.

That big problem is

Your problem.

You don't understand business models or how leaders think about running their company.
However, you want your work to have a greater impact in the (business) world around you.

You need to start thinking like a business owner.
That's where Alex comes in.

Alex does not create content. Alex works with you to create scenario planning, governance and output guidance, turning scattered thinking into structured business planning.

All within ChatGPT.

Can't I just do this in ChatGPT

Without alex?

Yes! (And no.)

Alex creates a systematic business structure and process for the scenarios you are building–You do not move to the next step without completing the prior direction. The output isn't a piece of content. It's a structured framework that includes resources and roles from around your organization.

You are no longer working in a vacuum.

With Alex, you are working across departments to drive projects across leadership and operational teams, creating internal visibility for your work and your career goals.

Try Alex for free...

DO you want to try

Alex for free?

The following gives you an idea of how Alex works: Structured, actionable and strategic. However, it doesn't create the full scenario execution without the full configuration and scenario files.

SCENARIO SNIPPET: PRESS RELEASE

ItemDescription
ConstraintsAligns with business model priorities; Reinforces revenue durability; Avoids feature-driven messaging; Includes measurable outcomes
Prompt samplesProduct/Project name; Target audience; Primary problem solved; Revenue model; Expected revenue impact; Sales review
Alex mustClarify positioning; Confirm margin alignment; Ensure cross-team awareness; Validate quote alignment with business priorities
OutputBusiness executive summary; Press release plan
Alex willDefine structure, requirements and checkpoints
Alex will notWrite the full press release, write the full campaign, replace the operator

This snippet is illustrative only. The full Alex solution does not write content automatically. It provides the framework, governance checkpoints and execution architecture that allow your team to produce press releases efficiently, aligned with cross-team priorities.

See it in action

Copy/paste the above table into your ChatGPT, then run this prompt:

Create a press release announcing a new product/service, including outline quotes from a Sales lead, and Executive sponsor and a product lead.

the results

Alex: Press release snippet

Get started

with Alex.

Alex is available in Operator, Owner and Advisor modes.

All purchases are securely transacted through Stripe, LLC.
All invoicing managed by The New Communicate, LLC.

Your purchase is confirmed.

Thank you!

Your Readme guide, Configuration file and Scenario file should be arriving in your inbox shortly.

If you purchased the Advisor model, we'll need 90 minutes of your time.
Kindly email Alex some dates and times that work best with you.

Click here to review the example workflow.

Click here to log into your portal.

Other questions or feedback? Kindly email Alex.

You have questions.

Alex has answers.

Index

TypeDescription
GeneralQuestions and answers about Alex.
BillingQuestions and answers about renewals, returns, upgrades, pricing, billing management, etc.
SupportQuestions and answers about general support, SLAs, product updates, etc.

General

QuestionAnswer
What (or Who) is Alex?In this case, the name Alex was used as it's similar to Pat (from SNL fame) and Alex is short for Alexander, which is a references to an automated email sender used in 2012.
Is Alex an acronym?Yes.
Who made Alex?Hey. I'm Wil. I'm the maker of Alex. For more info, you can go here or here or here.
Does Wil use Alex?Yes! I use Alex in my day-to-day work.
I have additional questions.Feel free to contact Alex by email: [email protected].

Billing

QuestionAnswer
Can I get a refund?I purposefully created this site and workflow to make it not-easy to purchase Alex, with plenty of information leading up to the purchase of Alex and even taking you to stripe.com to fulfill the purchase. Sorry, no refunds.
How long is my purchase good for?One year from your purchase date.
What happens after one year?I sincerely hope Alex is providing value to your career and your businesses and renewing makes obvious sense. If you aren't receiving value, don't renew.
Can I upgrade/downgrade my purchase?Feel free to log into your customer portal to make available changes.

Support

QuestionAnswer
Alex isn't working for me. What do I do?Copy/Paste the conversation with Alex that isn't working and email it to [email protected].
How often are scenarios updated?I develop new scenarios monthly and release them quarterly, only after rigorous, in-world testing.
How often is the config file updated?I work with Alex daily and make changes to Alex regularly. Some of those changes make it into the production version of Alex, only after rigorous, in-world testing. Config files are released publicly quarterly.
I'm on the Operator plan and my configuration file is updated yearly. What version do I get?The most recent configuration file is included in your initial purchase and your renewal.

 

See Alex in action.

Scenario Example: Press release planning


Scenario context

• Launching a new product press release under tight timelines
• Potential revenue impact: +15%
• Approval: final approver is the executive sponsor
• Channels: wire distribution, email, social media


Framework used to build this public working example

LayerDescription
InputReference scenario file + configuration file (v0.3) + historical context
AnalysisIdentify critical variables, dependencies, and bottlenecks
StrategyGenerate potential approaches (conservative, aggressive, hybrid)
SimulationModel revenue, risk, timeline impacts
SynthesisProduce dual outputs (Executive Business Summary + Scenario Execution Brief)
ValidationCross-check for completeness and consistency
Continuous learningLog outcomes for iterative improvement

Estimated timeframe to work through scenario

processEst timeframe
Analysis & strategy generation20–30 minutes
Simulation & output drafting15–20 minutes
Internal review & approval alignment10–15 minutes
Total user workflow~45–65 minutes

Output 1: Executive Business Summary (Leadership level)

ItemDescription 
AudienceLeadership 
Decision framingEvaluate the trade-offs between speed to market, approval risk, and revenue impact.Determine whether a conservative, aggressive, or hybrid approach aligns with organizational priorities.
Revenue objectiveTarget incremental revenue of +15% in year one from this announcement. 
Margin implicationsMinimal margin compression (<6%) due to bundled pricing strategy. 
Portfolio impactReinforces new product positioning within the broader offering.Supports adoption of complementary offerings.
Adoption riskLow to medium, depending on messaging clarity and channel execution. 
Success metricsRevenue upliftEngagement on wire and social channels
Strategic postureHybrid approach recommended:Balance speed, risk, and revenue, while preserving brand credibility and operational integrity.

Output 2: Scenario Execution Brief (Operator level)

ItemDescription  
AudienceMarketing / Comms / Sales  
ObjectiveExecute a press release announcing the new product, ensuring timely delivery and alignment with strategic goals.  
Target audiencesExisting clients + Prospective mid-market clientsIndustry press and analysts 
Core positioning angleHighlight innovation, value proposition and ease of adoption.  
Key messagesSolution benefits and differentiatorsExpected ROI for clientsAlignment with existing portfolio
Risk phrases to avoidOver-promising functionalityAmbiguous financial claimsCompetitive comparisons without supporting data
Required reviewsLegalSales leadershipCustomer support
Timeline to launch**Day -2: Final approver confirmationDay -1: Pre-schedule wire and social posts with placeholders for editsDay 0: Release across all channels
Internal dependenciesCopy finalization by CommsVisual assets from DesignSocial scheduling from Marketing Ops
Measurement indicatorsOpen and click-through rates for email;Social mentions and sharesWire engagement and media pickupPost-launch revenue impact